CLP - Circular Economy

As lead storyboard artist on this 3-minute full animation promoting circular economy for CLP's eco-friendly campaign, I collaborated with a compact team of 4–5 (director, myself, editor and 1–2 motion designers) to meticulously shape the narrative through art direction, dynamic camera moves, and layered graphic elements and creating about 50 frames of storyboard. We kicked off by brainstorming transitions, animation styles, and framing concepts, progressing to hand-drawn storyboards that accounted for smooth animation flow. Next came an AI-assisted black-and-white animatic for timing refinement, followed by phased animation builds to hit the deadline. This work refined my cross-team communication and my knack for storyboards optimized for motion—balancing camera choreography with enriched, animatable details that stay visually clear and uncluttered.