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EMSD - Lift
Year
2025
Role
Graphic Design & Animator
In this short explainer video detailing EMSD's lift system, I took charge of the motion graphics as the designer, crafting a sleek, tech-infused art direction with minimalist lines to demystify the system's mechanics. The clean, neutral aesthetic ensured clarity without overwhelming details, making complex operations accessible at a glance. Through this, I refined my approach to balanced, impartial design that prioritizes function over flair.
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